My chum Chris Ward, who rides his bike a lot but doesn’t like to talk about it, recently tipped me off about a magazine app called Readly which has hundreds of titles available to read on your iPad. It stocks all the main British cycling mags – Cycle Sport, Procycling, Cycling Plus and Cycling Weekly – as well as the niche publications Urban Cyclist, Cycling Active, Cycling Fitness and Rouleur. There is no charge for two weeks, and if you want to continue subscribing then you pay £10 a month – which, obviously, is pretty good value for seven monthly titles and a weekly. And if you get bored reading about a load of old cobbles that define the most recent phase of the racing calendar, then you can always peruse the delightful Your Chickens, which has a news-in-brief section called Chicken Nuggets. The silly cluckers.
You flick through pages in much the same way as you would with a physical magazine, and you can call up a scrolling menu at the foot of the screen that allows you to jump to particular pages. It’s a neat little service, and even though new issues are only available some time after they’ve appeared in newsagents, I find I’m reading more than I usually would in dead tree format because all the magazines are tucked in my iPad whenever I want them. The best thing I’ve read so far is Daniel Friebe’s interview with Mark Cavendish in Procycling, which pulls off that rare feat of maintaining a depth of analysis yet ultimately leaving the reader to decide on the main question: can Cav adapt to the challenges of this stage in his career?
I’ve yet to see any of the cycling mags telling their readers about Readly, and that makes me wonder if they doubt the venture will provide any benefit to their bottom line. But I think it will appeal to special interest types like us, so I hope it flourishes.