5 DOWN 5,000 green bottles
Cycling does funny things to colours. Yellow is generally the colour of cowardice, but in the two-wheeled world it’s the hue of a hero’s vestment. Similarly, green means young or inexperienced, which is in stark contrast to the status of elder statesmen Robbie McEwen, 39, and 38-year-old Stuart O’Grady, who are both reportedly on the verge of signing for the seemingly inappropriately-named GreenEDGE (and, by the way, if no sarky blogger has dubbed the incipient Australian team GreyEDGE yet, then The DYNAMITE! Files would like to be the first to do so). But there can be no doubt what the same colour indicates to the good people of Wiggle and Gatorade: following the traditional marketing definition, “green” means producing lots of plastic rubbish nobody really wants or needs and shamelessly attaching it to an eco-friendly endeavour, which is what the two companies did in a prominent double-page ad in Cycling Weekly. Apparently you can own one of 5,000 specially-created bottles if you buy some of the aforementioned energy drink from the online retailer, but they “support” the Sky Rainforest Rescue project so that’s OK. Slightly muddled thinking there, but what do you expect? If you read the first sentence of the blurb below the jerseys, they also seem to think that the Tour de France is still going on…
4 UP Keepcup 
On the subject of green issues, Keepcup plopped into the recycling bin of The DYNAMITE! Files’ consciousness this week. “We love bikes,” boast the Australian makers of the reusable coffee receptacle, pointing to their ingeniously designed delivery bicycles. Hopefully, then, the bike-loving caffeinistas will eventually get round to designing a version of the Keepcup that actually bloody fits in a bottle cage, instead of being jammed awkwardly at the top (as pictured above). One slight bump and you might experience what accident investigators might call a latte/tarmac interface. Messy.
3 DOWN Cycling Active
It’s been a week of intriguing questions. Will Sky now have Mark Cavendish on its roster next season? Has Christian Vande Velde ever got lost while riding the Tour de France? And how many miles can you cycle in an hour? The last poser was tweeted by Cycling Active magazine on Tuesday, and – you’d never guess – the answer appears to be that the number varies according to the person, the terrain and the weather. CA’s next possible request to its readership: tell us your favourite length for a piece of string. Or vote for your top temperature.
2 UP powerBIKE 
They cannot fight it. At some point, every average wannabe-pro will surrender to the distant thud of David Guetta luring them to their local gym. And it is here, among the baggy shorts, sweatbands and non-wicking fabrics, that they shall face their most daunting challenge: prove you are superior to your fellow spin class attendees by wearing the dorkiest outfit in the room. With his shades and his aero helmet, the chap pictured above is clearly the King of the Spinners – but he is also taking gym snobbishness to teeth-clenchingly unbearable levels by recreating the experience of riding a cobbled Classic. The pedalling version of the now-ubiquitous Power Plate can recreate the juddering sensations one might usually associate with the Muur or the Koppenberg, and the makers claim you get a better workout than an ordinary spin bike because the rider’s muscles are working to counteract the vibrations. Which may be true, although a shonky, second-hand aluminium Ribble and a crappy road surface would be a more cost-effective way of doing the same job as a powerBIKE (RRP: £2,995).
1 UP Bare heads
Fantastic news for the helmet-averse: a poll of 1,427 doctors in the British Medical Journal has revealed that most medics do not want to see crash lids made compulsory as they fear it would put people off cycling. Natasha Austin, 24, of Maida Vale, concurs in the vox pops at the end of the London Evening Standard‘s story: “I don’t wear a helmet and I use Boris bikes. If it were compulsory I might cycle less because then you would have to carry it around.” Now, as one of the few remaining impartial media outlets on the World Wide Whinge, The DYNAMITE! Files wishes to avoid getting into the thorny issue of compulsory helmet usage. But Natasha, sweetheart, a helmet weighs less than the keys in your pocket, and you could always strap it to your bag. You also have to walk to get to your Boris bike, and you may be unable to park it at your destination, which means you are experiencing more hassle on a regular basis than most cyclists do. So don’t think of it is a helmet – treat it as your own personal Crown of Indifference, a proud symbol of how nonplussed you are by minor inconveniences, and wear/carry it with pride.
The DYNAMITE! Files 
