Today’s Times is pretty amazing

February 2, 2012

Now here’s something: a national newspaper launching a campaign to improve the safety of cycling in Britain’s towns and cities.

This is the Times’ front page:

Here are pages eight and nine:

And this is the leader on page two:

“Cities Fit For Cycling” was prompted by a road accident three months ago which has left 27-year-old cyclist and Times reporter Mary Bowers in a coma.

I’m quite impressed by what’s in today’s paper. They’ve taken a simple truth – as the popularity of cycling has increased, so too has the number of accidents – and presented a thoughtful, passionate argument without verging into an anti-car polemic. It’s going to be interesting to see what kind of impact this will have.

They’ve also liberated some of the articles from the paywall, so have a gander here and here.

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