No, Evans, you can’t have my postcode

September 13, 2013

I had a small moment of personal liberation on Saturday. I was in a branch of Evans, and the bloke behind the counter asked, “Can I take your postcode, please?” They always ask this question whenever you buy something there, but like a goldfish who turns around and sees the same view he has witnessed two seconds before, I am always surprised by this weirdly personal inquiry. It’s a cheap portable lock. Why do you want to know where I live before you let me buy it, fer Chrissakes?

Invariably I blurt out the answer because, stupidly, I’m caught off-guard by the question. But not this time. “Actually,” I said, “can we not do any of that stuff?”

“Oh. OK.”

And that was that. I bought the lock without having to provide a means of identifying where I live. I experienced the same sense of relief you feel when removing a pair of tight-fitting shoes. I am free! Free, I tells ya!

Sales assistants at Evans are not the only ones to engage in this odd practice. CycleSurgery has also asked me the same question. Jen gave our postcode when she bought me a rucksack from Snow and Rock. And one of my Twitter chums informs me that Brantano, a shoe shop I had never heard of, is also in the business of postcode-gathering (his admirable response: “No, just the shoes thanks.”) But Evans was the first to ask for my postcode, and ten years later, standing in their Fulham branch, I suddenly realised I had absolutely no idea why.

Evans is the Tesco of cycling: most people shop there because it’s convenient, not because it’s a great experience. The comparison isn’t quite true in my case because, as I have previously confessed, I bloody love Britain’s biggest supermarket chain. I give Tesco a huge amount of personal information by owning a Clubcard: not only do they know where I live, they also know what products I like and how often I purchase them. But in addition to speeding up my shopping by allowing me to use their Clubcard-only barcode zappers and providing free Wi-Fi to Clubcard holders (very handy for listening to 5 Live on my phone while I’m pushing my trolley around the West Cromwell Road Enormo-Store), Tesco also sends me frighteningly specific discount vouchers for the things I like. Evans doesn’t offer this personalisation. I’ve surrendered my postcode to the green-and-gold giant for a decade, and all I’ve got in return are the same brochures and emails that everyone gets. From the customer’s point of view, telling Evans where you live is a complete waste of time.

So on Wednesday I asked Evans on Twitter why its shop assistants want customers’ postcodes. They said they needed it in the event of a refund or exchange, but the conversation went dead at their end when I pointed out that retaining the receipt performs the same function. Could it be that this isn’t the main reason?

Here’s my theory. Being a customer of a chain of bike shops is a peripatetic experience: you might pop in to one on your commute and visit another some miles away when you’re on the way back from a ride. And more than a decade ago, Evans began opening more and more branches. These days Evans isn’t just the shop you visit on your way home from a club ride or during your lunch break – it’s probably your local bike shop, too. But how did they know which areas would have a population of cyclists large enough to make an Evans LBS profitable? Perhaps it was because they already knew where their customers lived. You and I provided that information when we gave them our postcodes.

I’ve got nothing against Evans having lots of branches – they provide lots of jobs in a challenging economic climate and their existence gives cycling a greater presence on the High Street. But I’ve already got a local branch, so I won’t be giving them my postcode again.


This Assos advert makes absolutely no sense whatsoever

September 6, 2013

assos lady ad in cycle sport magazine

Assos has an ad on page seven of Cycle Sport’s October issue. It’s for their women’s range, which is called s5.ladyEllise because pre-Windows 95 filenames are definitely ‘on trend’ right now. Naturally, that woman who is in all their ads for ladies’ clothing features in this one too. She’s not semi-naked on this occasion, but she is wearing her trademark tight latex trousers and a pair of high heels. Plus a cycling jersey, of course. And she’s kneeling.

Basically, the image is a clusterfuck of contrived notions of horniness that only the Swiss cheeseball outfitters themselves could have pulled off. Bravo, monsieurs! But it’s the trio of accompanying sentences that really makes me think Switzerland’s finest bib-short manufacturer has finally disappeared up its own Assos.

WHAT IS IT? It’s the ASSOS celebration of the year 2013! Fellas, it’s no good turning up now with a pretty girl wanting to party. It’s September! The ol’ 2013 celebrations will be over sooner than you can say, “Goodbye, Lombardia”! And here was I thinking the Swiss were experts at timing. Disappointing.

ladyElisse was created and designed as a tribute to our female customers and to please the eyes of the entire ASSOS community. Can’t help thinking you’ve fallen short of achieving these goals, lads. Looking at that image, I can see that the Assos lady wants to go out (latex pants), have sex (kneeling, head dipped at optimum ‘come-and-get-it’ angle) and ride a bike (cycling jersey) all at the same time. No woman wants to specifically do these three activities simultaneously, and no man finds that level of multitasking sexy (onerous and tiring, yes; sexy, no). Also, in the midst of your fevered imaginings, you have managed to get the name of your own range wrong: “Ellisse” has a double ‘l’, not one.

Number 13 has a special place in the ASSOS world: it’s level 13, symbolizing the manga.Yio state of mind, the perfect ride, ASSOS nirvana. Right, bear with me here, because I think I can provide some sort of translation. The “13” obviously comes from 2013. “Manga.yio” is the Assos online store. (The URL is mangayio.com, which is somewhat appropriate as their male model looks like a homoerotic mandroid.) “Manga-yio” is also the name of a half-baked philosophy which is supposed to have 13 levels of enlightenment but which appears to have only seven: level 1 is “party party” and level 2 is “sex”. Which is what it’s all about, isn’t it? Partying and sex. Sex and party, partying. There’s not much to do in Switzerland, so the Assos top brass had a brainstorming weekender that degenerated into a sex party, and in the post-orgasmic brain fug they managed to cobble together some sort of free-forming philosophy and an ad campaign to go with it. Yep, that’s it.

Well, it’s my theory anyway. And I defy you to come up with a better one.


It will cost you €100 to stand on one of the best spots of the World Championships’ course

September 4, 2013

Jen and I have been planning our trip to the World Championships, which takes place at the end of the month. We figured it would probably be a right old hassle to get from our hotel in Florence to the Fiesole, the longest of two climbs on the closing circuit, so we decided to fork out €100 each for seats by the finish line. And I’m pleased that we did, because we’re going to be in row ‘A’! Woo-hoo! That’ll be a prime perving spot for Jen, especially if David Millar turns up.

As far as I know, getting into the grandstand at the finish of the Worlds usually involves opening your wallet – there was certainly a charge last year in Valkenburg, and I’m pretty sure that was also the case when Cipollini triumphed at Zolder in 2002, although I was on a press trip that year so I was too busy scoffing vol-au-vents in the VIP area to investigate. What has surprised me this time ’round is that the Italians are also charging €100 to watch the race on the Via Salviati, the finishing circuit’s short, punchy climb… and you don’t even get to park your bum on a plastic seat.

So, basically, that’s €100 to experience what most of us expect to do for free: stand by the side of a public road and watch a bike race. That sounds a bit rubbish, doesn’t it?

To be fair, the climb is only 600m long and it appears to be quite narrow, judging by footage three enthusiastic Americans have made of the circuit…

uci worlds circuit 2013 via salviati

…so ticketing is probably an effective way of limiting access to what appears to be a restricted space. And the price gives you three days’ access, which covers the men’s, women’s and juniors’ road races.

But even so, it’s £84. Access to Box Hill, the centrepiece of the 2012 Olympic road race, only cost 15 quid. Why so blimmin’ high, UCI?


Cyclists in comic form

August 30, 2013

Here are two very different comic strips I’ve enjoyed recently, both of them featuring cycling. The first is how many of us would probably like to see ourselves – a glorious phalanx of wheels and whimsy enveloping an entire city – and the other is a chuckle at the grim reality.

I’ve been meaning to write about Bicycle by Ugo Gattoni since Jen gave it to me for my birthday a couple of months ago. Inspired by the 2012 Olympics, this dialogue-free strip is a lurching cityscape featuring a bike race, drawn in a rambunctious, surreal and heavily-detailed style. I guess you might call it Richard Scarry meets Hieronymus Bosch – or you might not if, unlike me, you have a thorough working knowledge of the visual arts.

It comes in a folder and opens out into a long, double-sided poster.

bicycle gattoni open

The sprawling journey is anchored around real landmarks – Big Ben, the London Eye, Regent Street and so on – while the smaller places appear to be made up (Gattoni, who is a Frenchman, has populated his version of Britain’s capital with fictional French shops). I can spot only two references that are the exception to this rule: Nobrow, the publisher of Bicycle, and Look Mum No Hands!, which has an advertisement in a version of the cafe’s distinctive cursive script stuck on the side of the Olympic Stadium.

bicycle gattoni look mum

That gave me a kick. It’s like when Pulp did a song about Bar Italia – you have an indication that a place has left some sort of a mark on the cultural consciousness when it’s referenced in a creative work. Or maybe the Look Mum fellas simply bunged Ugo a few Euros for a plug. Obviously, I prefer the former explanation.

The second strip I’ve come across is two pages in the latest issue of the peerless Viz. In Cockney Wanker, the eponymous cabbie flies into a panic after he runs over a female cyclist. “Is she orwight?” worried Wanker asks his mate Barstard…

viz cockney wanker crash

…before it’s revealed that the “she” he’s concerned about is his beloved black cab.

viz cockney wanker cab

This isn’t really satire or any serious attempt to make a social point. The joy of Viz is watching how the narratives push the already ridiculous characters into ever-more ludicrous extremes. In this case, Wanker gets the injured cyclist to pay for the damage to his vehicle by taking her card out of her handbag and running it through his PDQ.

viz cockney wanker pdq

Sorted.


Why cycling has to encounter a Tea Party moment

August 23, 2013

As an informed, intelligent bicycleperson, you probably know that road tax is the common term for Vehicle Excise Duty, and that it is based on emissions. This wasn’t always the case: human-powered cars which the likes of Fred Flintstone and his neighbour Barney Rubble propelled with their lower bodies were once subject to Vehicle Exercise Duty (if you can’t manage a boom-tish at this point, a Hanna-Barbera-esque lick on the bongos will do). But in these more enlightened times, cyclists are exempt. Bicycles don’t produce any emissions, which is why they are not subject to VED.

With laborious regularity, ‘road tax’ is unfairly played as the trump card in criticisms levelled at cyclists (a friend filmed the above clip featuring a driver giving the usual spiel to a rider in the Oval last week) so it was heartening to witness the rare sight of a mainstream news outlet setting out the facts of VED last week. But the BBC’s feature didn’t make an effort to distinguish motorists who referred to VED as road tax – the majority in the reporter’s small, quick poll – from those who also use the term to falsely assert their primacy over cyclists. My instinct is that the latter are, shall we say, a very niche group, despite (or maybe because of) the volume and righteous fury of their objections.

Imagine a drunk trying to take a swing at you in a pub because his beer is taxed and your orange juice isn’t; that, in essence, is the weak logic of the ‘I pay road tax’ brigade. So why, then, does the article go on to claim that road tax, as a notion of paying for roads and establishing who has the greater right to be on them, is “a powerful political idea”? Let the market set the cost of labour – now that’s a powerful political idea. Or decide wages through collective bargaining – that’s a conflicting one. Political ideas motivate, animate, agitate. You can pour billions of pounds into a political idea or watch people take to the streets in protest against one. But ‘road tax’ is not a political idea; it is just a lazy fantasy for those who want change but don’t fancy doing the heavy lifting.

In wider politics, Britain has already had two Tea Party moments recently – first with the BNP, then Ukip – and in both cases the parties exposed their supposed populism for naked hatred and general cluelessness. I think it’s about time cycling came up against a Tea Party. Irascible motorists of the world, unite! Stop hiding behind the non-existent ‘road tax’ argument – if you don’t want me on the road because you think I’m an inconvenience, or there are too many of us, then just say it. And will you discover, to your great surprise, just how unpopular you and your views actually are.


What Rick Astley is saying to Richmond Park

August 8, 2013

Cyclists and Richmond Park: we’ve known each other, for so long. But as you watch the deer staring at you riding around, you’ve probably never realised that on any given day west London’s verdant jewel is paid a visit by none other than… Rick Astley.

It’s absolutely true. He said so in the Daily Express last week. (Hey – don’t judge me. I look through all the papers. It’s part of my job. Seriously.)

Rick, 47, revealed: “I have lived close to Richmond Park for the past 18 years and it has become something of a spiritual home. It is a beautiful place and I normally try to take a walk there every day.

“In some ways I am quite a solitary person and really do need time to myself to reflect and relax.”

Fascinating stuff. And, by making this admission, I think we all know what he’s trying to say.

Rick, in a very real sense, is telling Richmond Park: “I’m never gonna give you up.”

Indeed, he is certain, given the special connection he has to the park, that he is never gonna run around and desert it.

That, essentially, is Rick’s message to Richmond Park.

Don’t tell me you’re too blind to see.


Fat made me

August 2, 2013

This week, I became invisible. Only briefly, though. I walked into a room full of smiling faces, saw people I have known for most of my life and watched as they looked straight past me. You might think this could be a snub in response to a previous act of unconscionable rudeness on my part. Sadly, no. The reality is they just didn’t know I had turned up – even though I was standing there with Jen, right in front of them.

The occasion, held in a church hall in Fleet, was a surprise 80th birthday party for my uncle. Our large family is spread over London, Surrey, Hampshire and Berkshire, so the event was also a kind of reunion. Invisibility would be the perfect way of avoiding having to make small talk with people you dislike at gatherings such as this, but I like my relatives, so it was odd having to introduce myself to people who have known me since I was a child. And odder still was the means by which I attained my cloak of invisibility: I simply lost weight.

The weight loss and the attendant change in my appearance occurred around a decade ago when I started cycling for longer distances. You can see what I looked like in this snap of me and Jen at my parents’ home on my birthday…

29th birthday fat

…and here we are in the same place exactly a year later…

30th birthday skinny

The candles read “29” in the first photo and “30” in the second, which shows that it took less than a year to rid myself of that flab, and in both pictures I am irked (or ungrateful, some would say) that my mother is still presenting me, a grown man, with a ruddy birthday cake. Healthier doesn’t automatically mean happier.

I wouldn’t voluntarily go back to looking like I did in the first picture, purely because it would hinder me from experiencing one of my greatest pleasures, which is riding a bicycle as fast as I can. But however quick I go, it is unlikely that I will outrun being fat. Me and fat will meet again one day; fat, after all, is waiting for us all in middle age. And I’m not too bothered by how I will look, because by accepting fatness in my life once, I rid myself of the greater part of my vanity forever. More significantly, I spent more time reading, thinking and observing when I was a fat teenager and a fatter young man. So if anything in this blog has made you chuckle or briefly allowed you to look at things differently, then you can thank the fat version of myself. Because being fat was how I learned to be me.


The history of London Dynamo in pictures

July 26, 2013

Rapha-clad Guy Andrews with Dynamo co-founder Paul Callinan (centre) and former club captain Nick Peacock, Mallorca 2006

Rapha-clad Guy Andrews with fellow Dynamo founder Paul Callinan (centre) and former club captain Nick Peacock, Mallorca 2006


London Dynamo’s social secretary Nigel Smith recently asked me to write an account of the club’s brief history for a short book he’s putting together as part of our forthcoming tenth anniversary celebrations. I declined because I would struggle to accurately chronicle all the events that have taken place since I stopped writing the newsletter five years ago. But I told him I’d provide a link to issues 100 and 200 of DYNAMITE!, which together comprise a reasonably humorous synopsis of Dynamo’s first half-decade and could be reproduced in his members-only tome. Nigel also wanted to have a look at some old Dynamo-related photos in my possession which he could consider for inclusion. So instead of emailing all that stuff over to him, I thought I’d stick it on here instead. Behold the contents of my virtual musty shoebox!

WHO: Paul Harknett
WHERE: Tour de Langkawi
PHOTOGRAPHER: An excited local

paul harknett langkawi 07
A world exclusive for The DYNAMITE! Files: this is the only photograph on the interweb (try a Google image search if you don’t believe me) where you can see the face our elusive leader Paul Harknett. The image captures Lord Harknett’s brief moment of fame at the Tour of Langkawi’s opening stage in 2007, where many confused Malaysians lingering around the finish thought he was a professional cyclist (bald head, compact physique, blue jersey, getting on a bit – yeah, it’s probably Levi Leipheimer). As the real pros disappeared into their team buses, Paul was only too happy to pose for a number of photos and conduct an interview for a Japanese TV station. What a gent!

WHO: Phil Cavell
WHERE: GPM10 Etape training camp
PHOTOGRAPHER: Unknown

phil cavell gpm10 etape training 05
In 2005, when his Covent Garden bike boutique was the club’s main sponsor, Cyclefit guru Phil Cavell ventured up a few French mountains armed only with a bicycle, a sense of self-belief and a substandard level of fitness. I don’t know which mountain he was on when this photo was taken, and judging by his face, neither does he. Cycling is truly a cruel mistress, and a love of her charms can make a happy man very old.

WHO: Stuart Spies and Guy Powdrill
WHERE: Ye Olde Cheshire Cheese pub, Fleet Street
PHOTOGRAPHER: Me

stuart spies guy powdrill cheshire cheese

Taken at the Christmas social pre-dinner drinks in 2005, this classic image remains the most succinct expression of the two chums’ contrasting characters. Guysie on the right, so focussed yet slightly confused. Stu, probably slightly confused and certainly unfocused. Also, by scribbling two words on this image, I have introduced an exciting new angle on a well-worn “which is better?” debate.
stuart spies guy powdrill cheshire cheese campag shimano

WHO: David Streule cycling up some steps
WHERE: Mallorca
PHOTOGRAPHER: Paul Harknett (I think)

mallorca06_0504_davidssteps

Poor Streuley. Arriving at Palma airport for the Dynamo training camp in April 2006, the former mountain biker discovered all his luggage and his bike had gone missing somewhere between Heathrow and Mallorca. But did he let that get him down? Of course not – and here’s the proof, as the baby-faced wonderman delights in showing off his superior bike-handling skills during a rest day coffee stop.

WHO: Guy Andrews
WHERE: Mallorca 2006 training camp time trial
PHOTOGRAPHER: Unknown

mallorca06_0504_timetrial_guya

To a casual onlooker, it may seem like Rouleur’s head honcho, seasoned time trialist and Dynamo co-founder Guy Andrews wasn’t taking this prestigious event entirely seriously.

WHO: Jenny Lloyd-Jones stuck between Stuart Spies and Dave Gardner
WHERE: Christmas social
PHOTOGRAPHER: Me

jenny lloyd jones dave gardner stu spies xmas social

A frankly terrible photo from a compositional perspective, and I apologise to Stu for cutting off half his face. Although, come to think of it, he could have been photobombing – in which case, Stu, you bloody idiot, you’ve spoilt a perfectly good snap of the 2006 Christmas social. Anyway, Stupot isn’t the most important element of this scene, and it was only a few months ago that the person in the background pointed this out to me. Look behind ‘Pinky’ Gardner’s left shoulder and you will see none other than Richard Simmonds – Jenny’s future husband, who she met later that evening. Awwww!

WHO: Russell Short and Martin Garratt
WHERE: Richmond Park
PHOTOGRAPHER: Me

russell short and martin garrett riding

It’s always a unique joy to see Dynamo’s lankiest rider side-by-side with the appropriately-named Mr Short. Despite seeing this scene many times during the past decade, I only thought to take a photo a few weeks ago as we enjoyed a leisurely post-Parkride lap together.

WHO: Someone or other
WHERE: Eastway
PHOTOGRAPHER: John Mullineaux, ukcyclesport.com

sideburns eastway

Seven years before Bradley Wiggins sported a pair of sideburns during his victorious Tour de France, a trailblazing Dynamo showed off a magnificent pair of chops at the legendary Lea Valley circuit. I wonder whatever became of him.


Who is Chris Campbell?

July 19, 2013

Two green Ridley Excaliburs

Sunday was a big day. It was the third and final Richmond Park time trial of the year. My result (28min 50sec, 18th out of 31 in the Men Road category, 56th out of 92 overall) was always going to be of little consequence to me. I was only interested in achieving one goal, fulfilling a unique aspect of what is surely my destiny: this, I knew, was the moment when I, Chris Campbell, would finally meet… Chris Campbell.

The other Chris Campbell has been unwittingly shadowing this Chris Campbell for years. Chris Campbell and Chris Campbell were both Dynamos. For two years in succession, Chris Campbell signed up for the London Dynamo club championships but failed to show, leaving Chris Campbell – me – to ride as the only Chris Campbell in the race. Chris Campbell has also caused momentary confusion in Sigma Sport when I have had to point out on a number of occasions that no, that is not my address, and Pearson Performance briefly thought Chris Campbell’s bike belonged to me when we both had our machines serviced there at roughly the same time. And yet we have never met.

I arrived at 25 minutes to six eagerly hoping Chris Campbell, who is now a member of Kingston Wheelers, would appear in the low-level mist that had covered Richmond Park. I was 17th off at 6:08; the Wheelers’ Chris Campbell would leave the starting line three minutes later. I made a mental note to wait for him at the finish.

Unfortunately I was so knackered by the end I forgot to look out for Chris Campbell. No matter: at the Dynamo social on Thursday, my clubmate Robin Osborne revealed, to my great surprise, that he once knew Chris Campbell. Short and stocky, apparently. Rode a Serotta a few years ago. Zipp wheels.

I waited to see a Wheeler matching that description, to no avail. I asked a couple of Wheelers if they knew Chris Campbell; they didn’t. I was beginning to feel like the protagonist in a Nabokovian meta-prank, hunting for a double who it appeared may not actually exist.

I told former Dynamo Rich Simmonds about my predicament before he accepted his prize for joint first place overall. To my astonishment, it turned out he too knew Chris Campbell… except Rich remembered Chris Campbell as tall and thin, which is what I look like. Was Chris Campbell the physical double of Chris Campbell? Or were there now not two, but three Chris Campbells? After all, I was only assuming Chris Campbell joined Kingston Wheelers after leaving Dynamo; the Wheelers’ Chris Campbell could be a different Chris Campbell altogether. In which case, the three of us could form a club – the Chris Campbell Cycling Club. Or CCCC.

Then I looked at the finishing sheet. It seems the Chris Campbell who is now a Kingston Wheeler may well be the former Dynamo Chris Campbell. For, like the one-time ’Mo, the Wheelers’ Chris Campbell had also not turned up. The only double I got to see was another green Ridley Excalibur.

Curse you, Chris Campbell. Curse you.


40 things I’ve learned about cycling and myself now that I’ve turned 40

July 12, 2013
The best-kept secret in club cycling (see no.26)

The best-kept secret in club cycling (see no.26)

1. The most recent thing I’ve learned is this: having taken an extended break to mark your 40th birthday, it is a challenge to get back into the swing of updating your moderately amusing cycling-related weblog. My brain is like a rusty chain; thankfully, I also have lubrication in the form of a warming pot of tea. Let’s see if that’s enough to oil my way through another 39 of these buggers. Off we go!

2. (Before we properly begin, another challenging aspect to banging out a few thoughts on the old MacBook is that I’ve chosen to do it while cycling’s greatest distraction is on the telly. I refer, of course, to the world-famous Tour of France, which I am pleased to note is now being subjected to the high-octane vocal stylings of Carlton Kirby. Did Eurosport bosses promote him to Grand Boucle commentator – Chief Grand Boucleator, if you will – after reading my enthusiastic recommendation in April last year? Why yes, they did. Of course they did.)

3. Taking a sip of my Thé des Moines – a delicate blend of black tea, green tea, vanilla and calendula petals – I am reminded of cycling’s secret truth: no cyclist really drinks coffee because they love the taste. If you actually enjoyed the flavour of refined hot beverages, then you might also seek out the odd cup of well-blended tea. But you don’t, partly because tea only contains a sixth of the caffeine content found in coffee. It’s only a mild addiction, but addictions rarely turn out well. As the old saying goes, what doesn’t kill you makes you feel incredibly tired once the effect wears off.

4. Well, we’re a tenth of the way through, and I’ve already alienated the caffeinista community. More to the point, I still haven’t properly started this thing yet. So I’ll begin at the beginning. Here we go. For real this time.

5. About 10 years ago, when I started riding seriously, I thought I’d never fit in because I wasn’t serious enough. I don’t mean the long miles or the hard work – I’ve never had a problem with either – but the attention to detail, the planning, the analysing. Then I realised quite a few amateur riders were no good at these things either. It turns out serious cyclists can be as disorganised and shambolic as anyone else. The difference is they feel the absence of discipline more keenly. This is what attracts them to cycling.

6. Pain is temporary; quitting lasts forever. Go hard or go home. Ride like you stole something. No chain, no chain! Etcetera, et bleedin’ cetera. Whenever you’re inclined to think that one of cycling’s many pithy sayings is a great insight into the bigger picture, remember that the cyclist who coined with the greatest number of them was the sport’s biggest fraud. It’s not about the aphorisms.

7. Having said that, I am fully aware the above edict is an aphorism in itself, and this list might become a veritable storehouse of sayings. This is simply my way of participating in one of the longest traditions in cycling: rank, stinking hypocrisy.

8. We need a moratorium on the word ‘velo’. What was once a signal to the more serious end of the cycling spectrum has congealed into an undifferentiated veloslop. Everything, regardless of quality or its target market, is called ‘velo’ these days. Veloriders, Velorution, Urban Velo, Neon Velo… oy, oy, oy. Enough with the velo. We’re veloed out. It’s velover.

9. Two more words that need curbing are ‘pain’ and ‘hurt’. You’re writing about a race or a sportive you have participated in and apparently it was painful. Tell me: if you were writing about swimming, would you tell me that the water was wet? It’s cycling, mate. It’s meant to hurt.

10. Actually, I’d like to make one exception to that last idea, because for some years I’ve harboured a secret desire for the Surrey League to host a race in a village called Hurtmore. In my fantasy promotional campaign, Surrey League bigwig Glyn Durrant peppers the internet-based cycling media with banner ads which are entirely blank, except for one word: “HURTMORE”. The “HURT” is in red, the “MORE” is white. Then a second wave of anticipation hits Surrey League competitors everywhere with these words: “IN 2014 THE SURREY LEAGUE IS GOING TO HURTMORE”. No spaces – “IN2014THESURREYLEAGUEISGOINGTOHURTMORE” – just the words alternating between red and white. Man, imagine the excitement. Imagine the fear.

11. I’ll be honest with you, though: I haven’t done my research on this one. If Hurtmore doesn’t have a leg-shredding climb, they’ll just have to make the race 260km long and hold it on the hottest day of the year.

12. On the subject of races, I thought, upon entering my forties, I would be happy to relinquish my BC licence and limit myself to the sportive playground. Instead, I now realise I am not a sportive rider. I ride them like I would a club ride. I miss the brutality of racing, and I realise I’ve only been competing fitfully since I came back from having major surgery a few years ago. I think this will have to change.

13. I have tried and tried, but I simply cannot forget the name Chester Hill. I saw it on a Surrey League results sheet years ago, and it remains the most old-school cycling name I know of. Despite not having a clue what he looks like, I have a fantasy that one day I might pass him on a particularly testing climb and exclaim: “It’s Chester Hill!” And he, gasping for air, would reply: “It’s not just a hill – it’s friggin’ Ranmore!” I fully realise this may never happen.

14. Cyclists are told too often that cycling is beautiful. Beautiful bikes, beautiful frames, beautiful photography… but they can’t all be beautiful, can they? Because beauty, by definition, is rare. And if you have to tell your customer that the object you’re trying to sell them is beautiful, the chances are it probably isn’t. It’s just… pleasing.

15. The tight-fitting clothing. The pipe-cleaner limbs. The shaved legs. Don’t obviate cycling’s inherent daftness by wallowing in the hollow, monochrome ‘epic’ aesthetic of ‘serious’ cycling culture. Embrace the ridiculous.

16. In the future, not every bike will have electronic gears. But every type of bike will. Think of the growth in usage in the context of the humble kettle: electric kettles are comparatively more complicated than their stove-top equivalents, but everyone uses them now because they do the job with less fuss. And, crucially, they’re not that much more expensive.

17. Miles, not kilometres. Kilometres will always be with us; kilometres are the building blocks of a race, the countdown to the finish line. But say both words out loud: ‘kilometre’ is sharp and factual-sounding; the long ‘i’ of ‘miles’ is expressive. Miles are what you have in your legs, or what you have yet to get in. Miles are units of yearning, not matters of fact. ‘Miles’ conveys incompleteness – and all of us, as cyclists, are incomplete.

18. I have been part of a very big club ever since it was no bigger than a few dozen members. For the first five years, I put together a weekly newsletter about the club called DYNAMITE!, which I set up this blog to archive. Writing DYNAMITE! was one of the more worthwhile things I’ve done. It brought hundreds of strangers together. It kept them entertained. It recorded, in the course of more than 200 issues, just how much we love the sport.

19. Strava and route-sharing websites should’ve killed off cycling clubs, or at least diminished the importance of club runs. Instead, cycling clubs are getting bigger. Nothing surprising about that: cycling can be a miserable sport, and it helps if you’re surrounded by people who will help you cope with terrible form or terrible weather. What is surprising is how little of the culture of cycling clubs is reflected in cycling media, given that club cyclists are the basis of their readership.

20. I like being a loner. But what I like even more than solitude is being out on my bike and stumbling across an old clubmate I haven’t seen for years. Being part of a large club, I often get these little surprises.

21. I miss seeing heart rate monitors on the wrists of strangers. Before Garmin GPS units became ubiquitous, I would sometimes spy a chunky Polar beneath a shirt cuff and realise that, yes, this person is indeed one of us. Now I have to look for daft, mitt-shaped tan lines, like the ones I currently have demarcating my pale hands from my brown arms.

22. If you really want to know what cyclists talk about, don’t look on the internet. This is because the internet has become The Fact Olympics – “Look at my big, juicy facts! My facts are far more powerful than your puny facts! Just face facts – preferably my bulging, pulsating facts!” Relatively few of the face-to-face conversations I have with my cycling chums are about doping, and none of them have deteriorated into an argument. I suspect this is because competitive cyclists prefer to use their bikes and legs rather than words to best each other.

23. I used to believe in strength in numbers, that bad drivers would be shamed into curbing their worst behaviours if we simply had more cyclists join us on London’s streets. Well, we have, and they haven’t. I don’t think there are more bad motorists, but I do think the worst ones are behaving even more badly. We need stronger laws, and better road infrastructure.

24. Having said that, I don’t believe that an adversarial, them-and-us culture is the motorist’s default mindset. You can pass dozens of cars on a single ride without incident. Drivers generally don’t have an issue with us.

25. The best time to ride in London is after 1am. There are fewer cars and, perhaps because there is less traffic, the standard of driving is less aggressive.

26. The best-kept secret in Surrey-based club cycling is Fairoaks Airport. You may not know it, but there really is an airport nestled amidst the roads you train on. It has a nice cafe. You can watch light aircraft and helicopters landing and taking off. It’s like a little day out in the middle of a ride. You will feel like a kid again.

27. Speaking of being a child, the funniest phrase in the cycling lexicon is ‘anodised nipple’.

28. The second-funniest phrase in cycling is ‘Edvald Boobsandhardon’. (If you think it’s disrespectful, please blame my romantical partner Littlejen who made it up.)

29. The third-funniest phrase in cycling is ‘Fartlek’.

30. I rarely drink. I ride quite a bit. I don’t put on much weight. These three things immediately pop into my head when I come across a cyclist who has signed up to a complicated and restrictive diet plan.

31. More than speed, more than distance, cycling is about time. Time is the agent of anticipation, and we’re all anticipating something: the next ride, the next bike, the moment when everything – the right level of fitness, the mental focus – finally comes together.

32. You will know if your bike is the one for you if you keep it by your bed. Wake up. Look at it. Does it make you want to ride even when though you are exhausted? Then congratulations – you have made the right choice.

33. Nobody needs to spend more than £2,500 on a bicycle. I’ve experienced the full panoply of frame materials – aluminium, steel, titanium and carbon – and I’ve loved them all. You can experience the same joy as I have done without spending the equivalent of the price of a new hatchback.

34. I have never envied another person’s bicycle. I don’t go looking for another bike to own. All my bikes found me.

35. I can recall miserable wet rides from years ago – the people I was with, where we went, where we stopped when we punctured – but I can remember barely anything from some of the warm, sunny rides that should have been more memorable. Hot days wipe my memory.

36. Women are the best people to ride with. Men specialise in talking about facts and objects; women tend to talk about people and experiences. They are more observant of character and more aware of absurdity. If I’m going to chat with someone for three hours or more, I know which gender I’d prefer them to be.

37. Book and magazine publishers, please note the following: no one has ever said, “Brilliant! Another lengthy retread of obscure cycling history, told with a personal twist! I’ve just got to read this!”

38. Bicycle races are even more fun when you watch them with Littlejen. My romantical partner is quite a reserved person, but my goodness – you should hear the gob on her during the Tour.

39. Jen is that rarest of people: a cycling fan who loves cycling yet hardly ever rides. She enjoys the spectacle and occasional absurdity of professional cycling; the nerdery and punditry are anathema to her. We need more Littlejens in cycling.

40. Sometimes, when you’re out on your bike, you’ll want to go as hard as you can. On other occasions you might be out for a pootle. Similarly, when I’m being serious, I try to be as engaging and argumentative as I can be; if I’m being daft or whimsical, I put in as many funny bits as I can think of. I wish more people did the same. Write like you ride.